Facebook usage amongst Chinese international students is an intriguing subject mainly because of how unusual the Chinese social media environment is.
There are nearly 730 million internet users in China of which 90% use social media according to a report issued by the Chinese government (CNNIC, 2017). Yet, none of the Chinese internet users have direct access to Facebook because of the government’s censorship of foreign social media platforms (Wauters, R. 2009; Kharpal, A. 2017). The increasing pressure that the Chinese government has put on foreign social media and in controlling domestic social media has created an environment deemed oppressive by some in the media (The Economist, 2016; Mozur, P., 2016).
With this perception of the Chinese media environment in the West, it would seem that most Chinese people are unfamiliar with Facebook. This is interesting because the most recent data shows that 328,547 Chinese international students attend university in the United States, where it is unlikely that these students do not encounter Facebook (Institute of International Education, 2015; Duggan, M. et al. 2016).
When Chinese students encounter Facebook what happens? This study will look at how Chinese students use Facebook while studying in the United States, and will also attempt to answer the question of identity and social media usage.