Dr. Madhubalan Viswanathan

Sinha, G. R., Viswanathan, M., & Larrison, C. R. (2024). Student loan debt and mental health: a comprehensive review of scholarly literature from 1900 to 2019. Journal of Evidence-Based Social Work (United States), 21(3), 363-393. https://doi.org/10.1080/26408066.2023.2299019

Echambadi, R., Saiyed, A., Scagnoli, N. I., & Viswanathan, M. (2022). Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic. Journal of Management Education, 46(4), 751-777. https://doi.org/10.1177/10525629211067229

Machin, J. E., Brister, T., Bossarte, R. M., Drenten, J., Hill, R. P., Holland, D. L., Martik, M., Viswanathan, M., Yeh, M. A., Mirabito, A. M., Rapp Farrell, J., Crosby, E., & Ross Adkins, N. (2022). Conversations about conducting marketing research in mental health. Journal of Consumer Marketing, 39(6), 569-578. https://doi.org/10.1108/JCM-02-2022-5212

Ray, W. C., Rajab, A., Alexander, H., Chmil, B., Rumpf, R. W., Thakkar, R., Viswanathan, M., & Fabia, R. (2022). A 1% TBSA Chart Reduces Math Errors While Retaining Acceptable First-Estimate Accuracy. Journal of Burn Care and Research, 43(3), 665-678. https://doi.org/10.1093/jbcr/irab192

Shultz, C., Hoek, J., Lee, L., Leong, W. Y., Srinivasan, R., Viswanathan, M., & Wertenbroch, K. (2022). JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy. Journal of Public Policy and Marketing, 41(1), 34-50. https://doi.org/10.1177/07439156211049216

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