Contact Information
61 Wohlers
1206 S Sixth
M/C 706
Champaign, IL 61820
Additional Campus Affiliations
Professor Emeritus, Business Administration
Research Professor, Business Administration
Recent Publications
Echambadi, R., Saiyed, A., Scagnoli, N. I., & Viswanathan, M. (2022). Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic. Journal of Management Education, 46(4), 751-777. https://doi.org/10.1177/10525629211067229
Machin, J. E., Brister, T., Bossarte, R. M., Drenten, J., Hill, R. P., Holland, D. L., Martik, M., Viswanathan, M., Yeh, M. A., Mirabito, A. M., Rapp Farrell, J., Crosby, E., & Ross Adkins, N. (2022). Conversations about conducting marketing research in mental health. Journal of Consumer Marketing, 39(6), 569-578. https://doi.org/10.1108/JCM-02-2022-5212
Ray, W. C., Rajab, A., Alexander, H., Chmil, B., Rumpf, R. W., Thakkar, R., Viswanathan, M., & Fabia, R. (2022). A 1% TBSA Chart Reduces Math Errors While Retaining Acceptable First-Estimate Accuracy. Journal of Burn Care and Research, 43(3), 665-678. https://doi.org/10.1093/jbcr/irab192
Shultz, C., Hoek, J., Lee, L., Leong, W. Y., Srinivasan, R., Viswanathan, M., & Wertenbroch, K. (2022). JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy. Journal of Public Policy and Marketing, 41(1), 34-50. https://doi.org/10.1177/07439156211049216
Venugopal, S., & Viswanathan, M. (2021). Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts. Journal of Public Policy and Marketing, 40(3), 336-353. https://doi.org/10.1177/0743915620953821